Forty-five people. AI scientists and retail experts.
Founded in 2021 by Avik Mukhija, AI researcher at ETH Zurich. Forty-five people now, across Berlin and Paris — AI scientists building the models, retail experts who've run fresh aisles for years. Live in stores across Europe. Built from the floor. Focused on the floor.
500+ stores before a single order suggestion.
We visited over 500 grocery stores before Freshflow shipped its first model. Actual shifts. Listening to produce managers explain why the existing system doesn't work — and what they do to fix it.
Reduce food waste across the whole fresh supply chain. Farm to shelf.
Founded out of the ETH Zurich AI Lab, 2021. Berlin & Paris. Forty-five people. Live across Europe.
How we build.
Most retail software is built in isolated offices, far from the reality of the shop floor. We don't work that way. Every engineer, designer and PM spends time in stores — interns to leadership — because the only way to build something that actually changes a produce manager's morning is to be there for one.
Built for fresh. Not stretched into it.
The whole product — inventory model, forecast, optimization, the Freshflow App — designed for the specific chaos of fresh. PLU chaos. Variable shelf life. Local suppliers. In-store processing. None of it survives a generic system.
Built from the floor.
Everyone here spends time in stores — interns to founders. Every roadmap decision starts with what happens at 8am on a wet Tuesday in a fresh aisle.
Built for the busiest person in the store.
A produce manager has at least 50 things to do before opening. Anything we ship has to fit between unloading a delivery and checking ripeness on a strawberry tray. That's our bar for simplicity.
Built for the whole supply chain — eventually.
Fresh departments are where we start. The goal: reduce food waste across the whole fresh supply chain — from farm to shelf.
The team.
Advised by the people who ran retail.
Retail veterans who've actually run the businesses at scale — ex-CEOs, MDs and COOs. They open doors. They sit on rollout calls. They sanity-check the roadmap.
Backed by Europe's best.
Climate-tech to B2B SaaS to retail-tech. From Berlin to Munich to Cologne.
