Freshflow featured on French national TV: AI solutions to optimise fresh and minimize waste.
We don't often see supermarket operations featured on prime-time news, but that's exactly what happened when France's TF1 evening news recently covered how grocery stores are using technology to work smarter with fresh produce. The segment highlighted solutions that help stores waste less, sell more, and save time.
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The three biggest challenges in fresh produce management
Managing fresh produce remains one of the biggest challenges for supermarkets:
- Up to 30% of fresh produce ends up as waste before it's sold.
- Empty shelves at busy times mean missed sales opportunities.
- Ordering is inefficient and can generate better results with a data-driven approach.
The news piece showed how some stores are now using simple but effective data tools to make better ordering decisions.
How Freshflow fits into the picture
Among the solutions mentioned was Freshflow, which helps stores:
- Cut waste by adjusting orders based on what actually sells, current weather, and local shopping patterns and more data points.
- Keep shelves stocked when it matters most (like weekends and promotions) without overordering.
- Free up staff time with automatic order suggestions that remove the guesswork.
Today, Freshflow is already live across France and Germany — including well-known chains like Intermarché, Stroetmann and independently operated Carrefour and EDEKA stores — helping stores work more efficiently.
Source: TF1, Journal de 20h · 04 October 2025.
Illustration: TF1, Journal de 20h — all rights reserved.
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