At Freshflow, everyone—from our founders to our interns—spends countless hours on the shop floor to truly understand the daily challenges in fresh produce departments. Whether it’s dealing with handwritten notes from local suppliers, poor-quality deliveries, sudden staff shortages, or managing seasonal displays—we experience it all firsthand.

Most retail software is created in isolated offices, far from the busy reality of the shop floor. We can’t stand that. We designed our product to handle the real-world situations we’ve encountered over thousands of hours in produce departments, ensuring it works where it’s needed most—on the shop floor.

Produce managers are some of the busiest people we know, so we’ve made simplicity our top priority. They don’t have time to learn a new tool—it just has to work, intuitively and efficiently.